Questions and Answers on Life Insurance: The Life Insurance Toolbook

"Questions and Answers on Life Insurance" is an excellent resource for anyone who is buying or has bought either "whole" or term life insurance. It is also a good reference for life insurance salespersons, financial planners, or those just interested in learning more about life insurance. The book answers questions regarding what type of policy is appropriate, how to deal with an insurance salesperson, what to expect in the underwriting process, and what steps one should take after buying life insurance. The book also contains many useful web site references and some sage advice relevant to life insurance and general financial planning. The question and answer format quickly directs the reader to a specific area of interest. The index and glossary are particularly complete. Mr. Steuer should be complemented on his thorough and interesting book.

Overall, if you have the slightest desire to know more about life insurance, I highly recommend this book

Insurance Theory and Practice

This book provides a comprehensive overview of the theory, functioning, management and legal background of the insurance industry. Written in accessible, non-technical style, Insurance Theory and Practice begins with an examination of the insurance concept, its guiding principles and legal rules before moving on to an analysis of the market, its players and their roles and relationships.

Mastering Insurance Marketing: Insurance Marketing Is Changing Dramatically

Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies.

Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates.

Discover how traditional marketing is no longer effective.
Learn about how social media is having a large impact on insurance marketing.
Learn about new techniques for increasing referrals from existing customers.
Hear about interesting new twists on increasing customer retention.
In-depth coverage of lead management systems and how they work for you.
Learn techniques on how to make internet leads profitable.
Find out how successful agents deal with objections during the sales process.
InsuranceAgents.com's detailed guide to closing on the phone and in person.
Read about several new techniques to improve your follow-up process.
Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing.